Sensory Expertise Training
Reveal the sensory potential of your teams
For over 20 years, Dans le Noir ? has shared its unique expertise in sensory analysis through immersive training programs dedicated to professionals in gastronomy, wine, food industries, perfumery, and sales. In both light and total darkness, rediscover the importance of the senses to enhance commercial effectiveness and customer impact.
A unique educational approach
Led by experts from the European Institute for Blind Tasting and our visually impaired sensory guides, our training is based on hands-on experience in total darkness, combined with theoretical knowledge and practical applications.
Training objectives
- Develop a better mastery of sensory analysis (aromas, textures, flavours)
- Improve the ability to highlight a product through sensory and commercial arguments
- Strengthen advisory skills for more effective and differentiated sales
- Experience a personal breakthrough through the immersive experience in darkness
A two-step training program
Day 1 – Learning sensory analysis
- Blind and illuminated tasting
- Decoding perceptions: retro-olfaction, sensory vocabulary, perception thresholds
- Creating organoleptic analysis grids
Day 2 – Practical commercial application
- Customer questioning techniques and relationship management
- Developing a sensory sales argument to highlight products
- Practical sales exercises in real-life situations
Key benefits of the training
- A rare sensory experience in total darkness
- An interactive teaching approach led by sensory experts and sales trainers
- A training program adapted to the reality of professionals in gastronomy and specialised retail
- A training booklet and a guide to key aromas provided
Target audience
Professionals in gastronomy, sommeliers, wine merchants, fine food retailers, sales managers, commercial teams in the food sector, perfumery professionals, and fragrance salespeople.
Practical information
- Duration: 2 days (14 hours)
- Group size: 4 to 9 participants
- Format: In-house or inter-company
- Eligibility: Qualiopi-certified professional training
- Location: Sensory Space Dans le Noir ? and Training Center (Paris 3rd and 4th, France)
➡ Contact us to receive the detailed program and a personalized quote.