Sensory Marketing: offer your brand a unique experience
Our Sensory Expertise at the Service of Your Brand
20 Years of Sensory Innovation to enhance your products
For over 20 years, Dans le Noir ? has been exploring and enhancing the power of the senses through unique immersive experiences. By eliminating sight, we retrain perception and uncover unexpected dimensions of products:
- Flavours & textures
- Scents & aromas
- Sounds & materials
We put this sensory expertise at the service of brands by creating custom workshops, immersive events, and unique experiences, allowing them to present their products in a completely new and impactful way.
Enhance your product through sensory experience
A perfume, wine, fine dish, cosmetic, material, or even technology, when sight disappears, the other senses intensify exponentially. We design unique scenarios where your product is discovered differently, fully felt, and permanently remembered.
Why integrate a sensory approach into your marketing strategy?
- Create an unforgettable moment : An experience that stimulates emotions and leaves a lasting impression.
- Highlight Authenticity : Your products are judged without visual bias, ensuring genuine and objective feedback.
- Ignite the imagination : In complete darkness, every sensation becomes an adventure, every discovery a revelation.
- Capture attention and engage your audience : An immersive experience that enhances interaction, listening, and emotional connection.
- Offer innovative & differentiated communication : A powerful storytelling tool that enriches your message in an immersive and impactful way.
Tailored experiences to showcase your brand
We design exclusive and fully customisable formats, tailored to your brand, product, and objectives:
- Immersive Sensory Workshops: Blind tastings, olfactory experiences, tactile explorations…
- Extraordinary Brand Events: Press launches, marketing activations, influencer experiences…
- Collaborative & Participatory Experiences: Sensory games, immersive journeys, experiential storytelling…
- Customisable Formats: Experiences in the dark or in light, creating a progressive sensory journey.
A Proven and Recognized Expertise
Your events and workshops are developed in collaboration with your teams and our sensory experts, including chefs, fragrance specialists, and perception experts, alongside our team of blind and visually impaired guides, who possess a unique sensitivity to sensations.
A rare expertise that makes all the difference.
Location: At one of our venues or at a location of your choice.
Formats: From exclusive small groups to large-scale events.
Customisation: Each project is tailor-made according to your product and brand identity.
Give your brand a new sensory dimension
Want to offer a new way to experience your product, make a lasting impression, and enrich your brand’s storytelling?
Contact us to create an unforgettable sensory experience that will unveil the full power of your brand.