Custom sensory experiences for brands

At Dans le Noir ?, we go far beyond dining in total darkness. We create immersive and experiential events that allow brands to connect with their audience, employees or clients in an authentic, original and memorable way. 
Whether it’s a product launch, training session, press activation, or a corporate, client, partner or VIP event, we design with you high-impact sensory experiences where sight gives way to other senses – taste, touch, smell and hearing.

At our venues or yours, we create distinctive events that leave a lasting impression while highlighting your products, expertise and values. Discover our successful events that have made brands shine in the dark! 

Training and Team-Building: when learning meets immersion and emotion

• L’Oréal (Lancôme): we created a unique, customised experiential training combining active listening and creativity. New employees, as part of their onboarding, participate in this CSR immersion at Dans le Noir ?, including an ice-breaker “everyday challenges” in total darkness and a “silent” breakfast in light. An innovative and impactful format fostering focus, awareness and wellbeing for newcomers. 

• Darphin: introduction of new products to internal teams in a private and intimate setting, ideal for awakening the senses and discovering products differently. 

Discover our latest projects: 

•  The Dark Box at the Paris International Agriculture Show: in partnership with the Grand Est Chamber of Agriculture and the Grand Est Region, we offered blind tastings in the Dark Lab. Thousands of visitors rediscovered local specialities in a playful, educational and CSR-focused experience. 

•  Comédie de Genève – An inclusive five-senses experience: for the 10th anniversary of Switzerland’s ratification of the UN Convention on the Rights of Persons with Disabilities, the theatre hosted a day dedicated to inclusion and sensory discovery. Open to the public, thousands attended to explore the five senses through workshops. Dans le Noir ? Genève offered an immersive tasting of its signature dessert, guided by our blind and partially sighted teams. A friendly, educational and engaging experience promoting inclusion and sensory awareness. 

•  Sedan Fair – Highlighting local products: with CCI Marne Ardennes, CMA Grand Est and the Ardennes Chamber of Agriculture, over 520 participants experienced an immersive tasting featuring 12 local products. A sensory activity that delighted both the public and producers, some of whom ran out of stock! 

Learn more about the Dark Lab and our “Dans le Noir ? at Your Place” offerings

Luxury brands: When sensory experience becomes a way of life 
 

Luxury is often defined by detail, emotion and sensoriality. At Dans le Noir ?, we work with the world’s leading houses to create unique experiences where perception is reinvented and every gesture, material and scent tells a story through the senses. 

•  Louis Vuitton – The touch of craftsmanship: we designed an immersive tactile journey in total darkness, inviting guests to explore different leather textures through touch. Without sight, participants rediscover the richness of materials, the fine grain, and the artistry involved, highlighting the brand’s craftsmanship and sensory depth. 

•  Dior Couture – Sensory scarf discovery: in a bespoke boutique workshop, Dior offered VIP clients an intimate, poetic discovery. Blindfolded participants first explored the scents and textures of the collection before revealing the scarves in light. An emotional, elegant experience showcasing fabric quality and creativity while placing senses at the heart of the client relationship. 

•  Hermès & Dior – Olfactory emotion: both houses also commissioned our expertise to create immersive scent workshops around their iconic fragrances. In a visually distraction-free environment, participants relied solely on their sense of smell, diving into the olfactory DNA of the brand. These bespoke experiences create an intimate, emotional connection where every note tells a story. 

• Total immersion and emotional impact: our experiences enhance listening, attention and message retention. 

•  Custom creativity: every project is co-created to meet your communication goals, HR needs or CSR values. 

• Responsible and inclusive events: our experiences are led by blind or partially sighted guides, at the core of our social commitment. 

• Memorable impact: guests leave with a strong emotion, a unique experience and a story to tell. 

Whether you want to surprise employees, impress the press or captivate clients, our team designs immersive, responsible and highly memorable experiences wherever you wish. 
Contact us today to create your next high-impact sensory event.