Product Launch, Press Event & Sensory Communication
An immersive concept to capture attention and leave a lasting impression
In a world overloaded with visual stimuli, how do you grab your audience’s attention and offer a truly memorable experience? Dans le Noir ? invites you to surprise your guests with an extraordinary event in total darkness.
Immerse journalists, influencers, clients, and partners in a unique experience where every perception is heightened. Without visual cues, hearing, touch, smell, and taste take over, creating a deep and unforgettable connection with your product. This original concept encourages active listening, emotion, and engagement while leaving a strong imprint on the mind.
A powerful communication tool for your events
Hosting a product launch, press conference, or marketing event in total darkness is an innovative approach that transforms your message into a striking sensory experience.
Why choose total darkness for your event?
- Capture your audience’s attention: The absence of visual distractions ensures full focus and maximum impact.
- Create a lasting memory: An extraordinary moment that leaves a strong and unique sensory imprint.
- Offer an authentic product discovery: Without the influence of packaging or visual marketing, the product is perceived for its true essence.
- Enhance emotion and engagement: An intense experience that fosters spontaneous reactions and generates strong word-of-mouth.
- A perfect format for press & influencers: An intriguing and exclusive event that sparks curiosity, impactful content, and media visibility.
A tailor-made format, adaptable to your brand
- Capacity: From small VIP groups to events with up to 60 people in the same room.
- Duration: From 1 hour to a full day or evening, depending on your needs.
- Option for full venue privatisation.
Complementary experiences to enhance your event
Blind sensory tasting to highlight aromas, textures, and flavours.
Olfactory and tactile workshops for a subtle and immersive product showcase.
Dinner or cocktail in the dark to extend the experience and foster connections.
Conference or roundtable in darkness for active listening and immersive discussions.
A high-impact event to boost your communication
An event in the dark is more than just an original concept, it’s a powerful marketing tool. By capturing testimonials, videos, and reactions in full immersion, you generate authenticity and engagement, maximising your media and digital impact.
➡ Contact us to discuss your project and receive a personalized quote.