International Development
After the success of its two main restaurants in Paris and London, Dans le noir ? is now opening in Barcelona (October 2009) and New York (November 2009) and is expanding worldwide:
In larger cities we have a franchise styled program in order to work closely with local entrepreneurs interested in setting-up the concept in their own city.
Dans le Noir successfully opened its first main franchise in Moscow on November the 24 th, 2006.
In smaller cities we have a concept adapted in term of investment and offer or we can set up temporary restaurant as the events we established in Lille from October 2006 to January 2007 or in Warsaw from February to December 2008 or even in Bangkok in June 2009 with Accor Group or in 2008 in Geneva (CSM/Balexert).
Investment Support
The Ethik Investment Group will be happy to support some serious projects over the world providing from 20 to 70 % of each project investment depending on the Business plan and on the local situation. In this case the local investor must manage the project and will be involved in the international Management team.
Set-up, Management, Training & Franchising
A license to exploit the concept and the brand "Dans le Noir?" cannot be attained through a simple franchise contract. In view of complexity, we offer our international investors a formula of a turnkey exploitation set-up, followed by training and management assistance. Priority will be given to investors who, by the extent of their local connections and logistical capabilities, can help speed up the implementation process.
The investors are required to strictly follow the codes of conduct and the ethic of the company (this includes the everyday running of the restaurant).
Research Stage
The establishment of a "Dans le Noir?" Bar, Restaurant & Lounge depends on specific local conditions.
Ethik Investment can take care of the research stage and investigation of the project and then presents to investors a complete feasibility report. The file will contain an evaluation of the necessary investments as well as economic data and financial forecasts. The licenser has a charge of € 9.000 for this research stage. This charge is able to be discounted from the entrance fee if the project goes through. The payment shall be completely settled by the time of order. Investors shall cover all the technical, administrative and travel expenses.
The Brand and Services Concession Costs (summary)
The set of the rights and services are given for a period of 10 years and can be renewed. An entrance fee of € 40.000 and an annual franchise fee of 4% of the turnover with a minimum of 25.000 € is expected by the licenser. An additional 20.000 € excl. tax consulting fee will be charged before the opening of a restaurant in order to cover recruitment, training and logistic organization.
All other consulting requested by the Licensee will be charged 750€ excl. Tax per day. The Licensee will pay related living and transportation costs.
All technical, administrative and everyday expenses as well as those of moving and accommodation at the time of the interventions will be at the charge of the Licensee. A guarantee deposit of € 25.000 will be required for each franchise at the signing of the contract and will be reimbursed in the case of termination of the contract after paying all the due fees to the licenser.
Dans le Noir is also developing merchandising products such as high quality Fair Trade and Organic Clothes.
CONTACT FOR INTERNATIONAL DEVELOPMENT
Ethik Investment - Edouard de Broglie – Chairman 14 rue des Pavillons – Tour Diamant 92800 – Puteaux – France Tel : 00 33 (0) 1 40 90 70 38 Fax : 00 33 (0) 1 47 78 49 96 Mob : 00 33 (0) 6 14 07 05 61 Mail : edouard@danslenoir.com